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Stop & Think 2.0 · Interactive Canvas

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Canvas 01 · Weeks 1–2 · Diagnosis

Origin Canvas — Where do we come from?

Purpose · Key Growth Moments · Job to Be Done · Core Assets · Strategy Gap

⬅ PAST
Block 1-A
Purpose & Values
"Why does this company exist beyond making money?"
Block 1-B
Key Growth Moments
"Which 3 decisions defined who we became?"
Block 1-C
Job to Be Done
"What outcome does our customer really hire us to deliver?"
Block 1-D
What Have We Gained
"What are our real competitive assets today?"
Block 1-E
The Strategy Gap
"What's the gap between where we are and where we want to be?"
Canvas 02 · Weeks 3–6 · Analysis + Experimentation

Futures Canvas — Who are we & where are we going?

Present Reality · Hard Choices · Future Scenarios · New Capabilities

PRESENT → FUTURE ➡
Block 2-A · What
What We Do
"Our current value proposition"
Block 2-B · Who
Who We Serve
"Our current customers"
Block 2-C · How
How We Operate
"Our model today"
Block 2-D · Why
Why We Win
"Our real advantage"
🔴 Hard Choices — The 6 Questions You Cannot Keep Avoiding
HC · 01
What can we challenge?
HC · 02
Where is our biggest growth opportunity?
HC · 03
What problem are we really trying to solve?
HC · 04
What are our competitor's real weak points?
HC · 05
Which 3 new capabilities must we acquire?
HC · 06
What is our strategy narrative?
Scenario A — High Uncertainty
The Disruption Scenario
Scenario B — Medium Uncertainty
The Evolution Scenario
Scenario C — Low Uncertainty
The Consolidation Scenario
Canvas 03 · Weeks 7–8 · Creation

Growth Loop Canvas — Sustainable Growth Business Theory

Create Value · Capture Value · Share Value · Customer Centricity · Value Growth Loop

⬆ CREATION
Block 3-A
Create Value
"What unique value do we create — and for whom?"
Block 3-B
Capture Value
"How do we monetize sustainably and scalably?"
Block 3-C
Share Value
"How do employees, suppliers & shareholders benefit?"
Block 3-D
Customer Centricity
"How do we keep the customer at the center?"
Block 3-E
Value Growth Loop
"What is the flywheel that accelerates our growth?"
Block 3-F
The 90-Day Bridge
"What are the 3 critical actions we commit to NOW?"
🔁 Remember: The Stop & Think canvas is not a one-time exercise. Strategy is a living theory. Revisit Canvas 2 every quarter. Revisit Canvas 3 every 6 months. Export your JSON after every session to track your strategy's evolution.
📋 Reference Canvas ✏️ Blank Canvas
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